5 Important SEO Tasks To Get You Started

Search Engine Optimisation has the ability to take a huge amount of your time if you’re going to do it properly. There are an unending amount of tweaks that can be made to every facet of your site. That’s why it’s so critical to prioritise your SEO tasks so you know which you should do first. Here are 5 important SEO tasks to get you started.

1: Check For Duplicate Content
It can be very tempting to use the exact same content for different pages, but this practice is a complete no no. Scan your site for duplicate content and replace it immediately. Duplicate content reduces your visibility by confusing Google bots and it turns users off as it can appear spammy.

2: Fully Responsive Web Design
If your website has been around for a few years, chances are it doesn’t have a responsive or mobile friendly design. That may not have been an issue then, but it’s a glaring weakness for any website now. Mobile accounts for more searches than desktop so your site has to be able to look and function well on different screen sizes. If you are capable you will need to redesign your whole website and make it responsive. If not you can always hire some expert web designers to do it for you.

3: Google Analytics & Webmaster Tools
Setting up Google Analytics and Webmaster Tools is vital to ensure search engines index your pages. Setting these up allows you to make sure Google bots are actively crawling your website, without them you won’t turn up in the search results for users and it will be almost impossible for anyone to find you by doing anything short of pasting in your URL.

4: Carry Out Keyword Research
It’s imperative that you carry out proper keyword research before you even attempt to start creating content. Brainstorm words and phrases that it would make sense for you to rank highly for, then run your list through Google’s Keyword Planner tool. This will give you some great suggestions for keywords as well as search volumes for every keyword you would like to use.

5: Generate High Quality Content
Generating high quality content at a high volume is a fantastic way to push your page up the SERP’s. Depending on time constraints, you can generate content once a day or once a week more is always better (unless it’s duplicate or low quality content). This also helps to develop your credibility and it gives Google more pages to index.

There are limitless possibilities for improving your SEO once these tasks are completed, but if you start strong you will be in a great position to deal with them.