Google to Improve Search Even More

Lately, there has been a lot of buzz over Google’s new platform called “The Caffeine.” I can’t think of a reason why they chose to go with THAT specific name but I do realize that some things are going to change in the SEO world. And in particular:

Google is going to index a much larger chunk of the web in less time
Sites with high authority will gain even more credibility and trust
The precision of the Search Engine Results Pages (SERPs) will drastically increase
What does it mean? It means that Google looks to become even Googlier (Google being a good word) and bring the search experience to a higher level (as if it wasn’t high enough already, eh?). However, does it mean that webmasters need to alter their SEO strategies to better suit the upcoming Search Engine alteration?

If you’re a true SEO specialist and you know exactly how Google ranks web pages, than No. You don’t need to change a thing. By improving the performance of their search algorithm, Google doesn’t change the rules of the game. Google will still be looking for the same on and off page factors it was looking until now:

Relevancy
Authority Backlinks
Fresh Content
On Page SEO
On Site User Interaction
While making some massive changes “under the hood,” Google’s sole concern is the searcher’s experience. Google wants to provide the best, most relevant and precise data it can to its users. It does what every single search engine is supposed to do (but somehow Google is the only who’s good at it).

A major takeaway from this Google-SEO-Caffeine madness is:

If you want to rank high by the time Beta Caffeine Search is up, start creating relevant, useful, value-filled, link bait, juicy content. That way your competition won’t stand a chance.